How Iyanya Raked In N130million In Endorsement Deals

Pop singer Iyanya Mbuk has amassed over N130 million in endorsements deals in 2013 alone. Since his highly successful 2012 monster hit single ‘Kukere’, it has been one hit after another, one award after another and one endorsement contract after another for the once impoverished singer. 

In the last one year and half, Iyanya has proven that he can be a hit maker disappointing the initial doubts that critics had raised about him when his 2009 debut album ‘My Story’ flopped. Certainly, Iyanya took the lesson of that album and transformed himself into one of the most sought after Nigerian artistes today placing him on the pedestal where corporate organisations would jostle to do business with him.